She says that Latto’s reaching out to collaborate with the Grind City legend and other Southern female rappers sends a powerful message. Latto has recorded with and publicly supported Megan, City Girls’ JT and Yung Miami and, most recently, GloRilla, who guested on Latto’s bass-heavy, hell-raising 2022 track “FTCU,” which also features late Memphis rap queen and Three 6 Mafia stalwart Gangsta Boo, an influential figure who died in January 2023.īoo’s friend Echo Hattix is an industry vet who’s helped guide the careers of E-40, Snoop Dogg, Gnarls Barkley, Big Boi and Boo herself. There is a genuine sisterhood among these acts. Since making their 2018 introduction with the two-fisted album Girl Code, meanwhile, Miami tandem and social-media faves City Girls have racked up north of 7m in activity between features and their own singles. (Let’s Go)” and the gold remix “Tomorrow 2” featuring Cardi B. Rising 23-year-old Memphis rap phenom GloRilla, nominated for a 2023 Best Rap Performance Grammy, last year dropped what were arguably the summer’s two biggest bangers, the unabashedly ratchet anthem “F.N.F. There’s seemingly unstoppable Houston megastar and budding Black feminist icon Megan Thee Stallion, a consistent hitmaker and three-time Grammy winner. Today Latto is in an elite group of women rappers from the South soaring high on the charts and beyond, often outperforming their male peers. She’s earned her stripes, which is why she’s so clear in terms of what she represents and how she’s honed her craft as a lyricist.”
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“I’ve watched Latto since she was a kid on TV trying to be the next rap star. “Every piece of her success makes perfect sense to me,” says the Grammy-nominated MC, member of the storied Native Tongues rap crew and on-air personality at Atlanta’s KISS 104.1. “Y’all ain’t never heard a verse from me that I ain’t fucking wrote/ Never ducking smoke/ Like my bank account I’m blowing O’s/ Can’t be pigeon because none of these bitches going toe to toe,” fired off a cocky Latto.įor rap legend Monie Love, who first entered the hip-hop nation’s consciousness with a memorable guest verse on Queen Latifah’s celebrated 1989 Black feminist anthem “Ladies First,” Latto’s stardom comes as no surprise.
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Yet even before her “Big Energy” glow- up, Latto turned heads with a series of freestyles, most notably her March 2022 appearance on New York station Hot 97’s influential Funkmaster Flex show. “Motherfuckers ain’t going to give it to you.” “Sometimes you gotta take your flowers,” she insisted. “I was the first solo female rapper from Atlanta to go gold… Now I’m the first solo female rapper from Atlanta to go platinum,” Latto boasted in a 2021 interview on REVOLT’s rap-video countdown show Off Top when asked what prompted her to name her debut album Queen of da Souf, which was met by raised eyebrows by some fans, fellow artists and critics who saw the move as presumptuous.
The brazen move ended up paying off since then, she’s inked with RCA dropped two platinum singles (2019’s “Bitch From da Souf” and the 2020 Gucci Mane team-up “Muwop”) scored one of the biggest records of 2022 with the aforementioned “Big Energy” (double platinum with 220m+ worldwide streams on Spotify alone) recorded a “Big Energy” remix with Mariah Carey (who’d previously mined “Genius of Love” for platinum with 1995’s “Fantasy”) picked up a 2023 Grammy nod for Best New Artist and become the opening act for Lizzo’s sold-out arena trek The Special Tour. It was a far cry from her early days as a con testant on the 2016 reality series The Rap Game, when she was known as Miss Mulatto (the bira cial lyricist changed her stage name in 2021 after some backlash over what many critics saw as the throwback term’s racially derogatory meaning).Īfter winning the Jermaine Dupri/ Queen Latifah-produced MC competition, Latto turned down a So So Def recording contract. Latto had officially crossed over, sharing the bill with no less than Dolly Parton and David Byrne, among others. “ Big Energy’s” instantly recognizable sample-from the Tom Tom Club’s 1981 classic “Genius of Love”-was burnished by a guitarist, bassist, keyboardist, drummer, percussionist, horn section, backup singers and a DJ. It was close to midnight in Miami and the 24-year-old rapper known to her growing legion of followers as Latto was ringing in 2023 with her smash “Big Energy” on Miley Cyrus’ “New Year’s Eve Party.” “I’m a bad chick and I could be your fantasy,” proclaimed the Atlanta rhymer, immaculately attired in a bejeweled green-velvet bodysuit. Alyssa Michelle Stevens sauntered across the stage like she owned the joint.
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